PRISA – what we were; what we are; what we could be

April 7, 2014 in General by Solly Moeng

Change fundamentals

Bki7RV4IIAAMlBP.jpg largeThe public relations and communication industry came together on Sunday, 06 April 2014 to celebrate another year of excellence in developing and implementing innovative campaign ideas in the sector. This was done under the auspices of the Public Relations Consultancy Chapter, popularly known by its acronym, the PRCC. The PRCC is one of PRISA’s chapters. Unlike the organisation’s regional chapters, which focus largely on corporate and individual members in different parts of South Africa and neighbouring countries, the PRCC’s mandate is to take care of the interests of PR and communication agencies throughout the region.

The details of who was there; who came up with what campaigns and why the winners were chosen over other category entrants will be reported elsewhere. My focus here is from a ‘bird’s eye view’ of where we were; where we are and – in my humble opinion – where we should be headed as an industry and industry body. But, before that, I must praise the team from Atmosphere Communications for the amazing family they seem to be and for being such active and enthusiastic members of our fraternity. It would be criminal not to acknowledge their overall positive attitude and joie de vivre!

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Public Relations & Communication or Spin doctoring; take your pick

February 2, 2014 in General by Solly Moeng

I do not know about you, but it breaks my heart each time I hear radio talk show hosts referring to Public Relations in terms that seem to suggest that ours is a dubious profession whose practitioners should always be regarded with suspicion. It doesn’t help that many of the people who seem to gain media attention are those dealing with – more like helping to cover – dirty stories within the political landscape. Spin doctors are generally not concerned with the ‘long-term’. Their job is to help hide the negative so that, in the short-term, a long-term gain is achieved, e.g. hide an act of corruption to help a political party / politician with an election. Read the rest of this entry →

What we should learn from Madiba

December 8, 2013 in General by Solly Moeng

Following the death of former President Nelson Rolihlahla Mandela (Madiba), many people have been given public platforms to share amazing personal anecdotes of unforgettable moments spent in the presence of the late former President. Listening to these anecdotes, I couldn’t imagine anyone who would be left indifferent by the Madiba effect. I personally shook his hand once in my life, it is a moment that I shall not forget; especially because I was too mesmerised to remember everything that I had planned to say to him when I met him! Read the rest of this entry →

The role of PR Practitioners / Agencies vis-à-vis their clients

November 19, 2013 in General by Solly Moeng

Here is my contention: companies and organisations of all types employ PR & Communication Agencies because, presumably, the latter are experts at what they can do. They can structure messages in ways that will make them appealing to their clients’ target audiences; they  know how to come up with innovative, creative ways to communicate using a variety of media platforms; they can teach their clients about the best ways to achieve their communication objectives while they contain costs, enabling them to contribute meaningfully to the realisation of their organisation’s strategic goals, etc. Right? Read the rest of this entry →

Growing PRISA’s Global Footprint; Remaining Locally Relevant

October 30, 2013 in General by Solly Moeng

My excitement about the trip I took to Mumbai, India, about a fortnight ago must have been obvious for all those who took time to read last week’s piece, following that trip. As mentioned, interaction with our counterparts from various BRICS countries, the UK, Italy and Bulgaria helped usfurther position PRISA as a body to think about when planning these international dialogues. It doesn’t take away anything from what we do directly with the Global Alliance – to which all of these other players are aligned – but it ensures that we’re even more covered and offered platforms to contribute in discussions about the evolution of our profession. Read the rest of this entry →