PRISM Awards 2013

April 8, 2013 in General

On behalf of the PRISA Board, I would like to thank every all participants who submitted their entries for the 2013 PRISM Awards. The judges had a difficult time assessing all entries to determine the best in public relations and communication as the quality of entries was far beyond excellent.

After a rigorous process, the winners were announced at last night at a glittering event  Sandton. We congratulate all the winners for achieving the PRISM awards, thereby joining the ranks of world class experts who scooped the PRISM awards over the years.

A word of thanks also goes to all the PRISA members, the judges, sponsors, organisers and the PRCC for arranging a sterling event.
We look forward to the 2014 PRISM Awards.

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Silent communicators – the irony of a lack of engagement

October 10, 2012 in PRISA Brand

“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw

The above quote resembles the challenge faced by PRISA in its effort to regularly engage with its members. There are a number of touch points and communication channels through which PRISA engages with its members and various stakeholders, including:

  • Events (weekly, monthly, quarterly, annual)
  • Breaking news – via email
  • President’s blog
  • PRISA website
  • Social media (Facebook, Twitter, Linkedin)
  • Monthly eNewsletter
  • Communika

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Conversation with the Global Alliance for Public Relations and Communication Management

October 10, 2012 in PRISA Brand

PRISA President Tshepo Matseba on stimulating development and strengthening presence in the digital environment.

Click on the link below to read:
http://www.globalalliancepr.org/website/news/prisa-incoming-president-tshepo-matseba-stimulating-development-and-strengthening-presence-digi

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With a firm hand – PRISA President speaks to Advantage Magazine

September 25, 2012 in PRISA Brand

Senior Journalist at Advantage Magazine, Magdel Louw, speaks to PRISA President, Tshepo Matseba about some key initiatives that PRISA is rolling out in southern Africa.

Advantage Tshepo

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Podcast: Taking the Gap 09 – Effective public relations

August 28, 2012 in PRISA Brand

 

What is public relations? It used to be the process of spamming media outlets with marketing news in the hope that one of them would publish it, but things have changed. PR is now about reputation management, effective communication with stake holders and engagement. Most importantly it is about relationships not spam style briefs.

How does one implement and rise above the noise and in this day and age of a large corporate with millions to spend how does the small business utilise their budget effectively.

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